Topic guides
The concepts behind the story of OTT — business models, the streaming wars, India's boom, live sport and the future — each written as a concise, question-driven guide.
Last updated November 2026
What Is OTT? Streaming Explained
OTT stands for 'over-the-top': any video, audio or messaging service delivered over the open internet, on top of (bypassing) traditional cab…
Read the guide →SVOD vs AVOD vs TVOD vs FAST
SVOD charges a monthly subscription (Netflix); AVOD is free to the viewer and funded by ads (YouTube); TVOD rents or sells individual titles…
Read the guide →The Streaming Wars, 2019–2022
The streaming wars were the eighteen months between November 2019 and mid-2021 in which Disney+, Apple TV+, HBO Max, Peacock and Quibi all l…
Read the guide →OTT in India
India became the world's second-largest OTT market through a single event: Reliance Jio's 2016 launch of essentially free 4G data, which put…
Read the guide →Live Sports on OTT
Live sport moved to streaming in three waves: Amazon's exclusive NFL Thursday Night Football (from 2022), Apple's MLS Season Pass (2023), an…
Read the guide →The Future of OTT
The OTT industry's future is consolidation: a handful of profitable global platforms (Netflix, Disney, Amazon, the merged WBD-Paramount, Jio…
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